The Sunbatta brand story
Founder of Sunbatta
Sunbatta is a Japanese family company founded by Mimoto in 1936. Mimoto brought the technology for manufacturing wooden badminton rackets from Europe to Japan and further developed it. From 195. Minoru Yoneyama, who later became the founder of the famous Yonex badminton brand, started working for Sunbatta. Mimoto also visited America and Europe, looking for ways to improve the badminton racket. For his great contribution to the sport of badminton, Mimoto has earned the honourable title of Father of Asian Badminton.
Sunbatta brand
Badminton, as a sport, spread to Japan and quickly gained popularity after World War II. At that time, Mimoto Sunbatta was working on improving its badminton racket technology.
1957. In 2008, Yonex founder Minoru Yoneyama visited the Sunbatta family business to learn about the latest technology in badminton racket manufacturing. At the same time, Minoru Yoneyama was cooperating with Sunbatta as one of Sunbatta’s agents. Some time later, Sunbatta started an international business.
In 1959, Mimoto died suddenly, the company was taken over by his son Mimoto Shima. With the death of Mimoto and the loss of technological leadership, the company’s production capacity declined and Sunbatta faced many management challenges.
In 1963-1978, Mimoto Shima decided to concentrate the company’s attention on improving the technology of the racket. He explored new high-tech possibilities and continued his research into improving badminton rackets. As a result of this development, Sunbatta launched the first synthetic fibre badminton racket.
In 2010, the Sunbatta brand was acquired by the Xiamen Xinlin Sporting Goods Company, with a greater focus on marketing the innovative Sunbatta brand overseas. Today, Sunbatta is a family-owned company with first-class badminton technology, an impressive 80-year history and a worldwide following.
