{"id":10855,"date":"2021-08-10T08:05:33","date_gmt":"2021-08-10T05:05:33","guid":{"rendered":"https:\/\/sulgpallitooted.ee\/sunbatta-brand\/"},"modified":"2024-07-23T10:23:20","modified_gmt":"2024-07-23T07:23:20","slug":"sunbatta-brand","status":"publish","type":"page","link":"https:\/\/sulgpallitooted.ee\/en\/sunbatta-brand\/","title":{"rendered":"Sunbatta brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10855\" class=\"elementor elementor-10855\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1af1f79 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1af1f79\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d092b6\" data-id=\"8d092b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d5f73d elementor-widget elementor-widget-spacer\" data-id=\"4d5f73d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adcc176 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"adcc176\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-063df41\" data-id=\"063df41\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b25e91 elementor-widget elementor-widget-heading\" data-id=\"8b25e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Sunbatta brand story<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88678dc elementor-widget elementor-widget-heading\" data-id=\"88678dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Founder of Sunbatta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d80677 elementor-widget elementor-widget-text-editor\" data-id=\"2d80677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\">Sunbatta is a Japanese family company founded by Mimoto in 1936. Mimoto brought the technology for manufacturing wooden badminton rackets from Europe to Japan and further developed it.   From 195. Minoru Yoneyama, who later became the founder of the famous Yonex badminton brand, started working for Sunbatta.  Mimoto also visited America and Europe, looking for ways to improve the badminton racket. For his great contribution to the sport of badminton, Mimoto has earned the honourable title of Father of Asian Badminton.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25bf31e elementor-widget elementor-widget-image\" data-id=\"25bf31e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"282\" height=\"201\" src=\"https:\/\/sulgpallitooted.ee\/wp-content\/uploads\/2021\/08\/mimoto.jpg\" class=\"attachment-medium_large size-medium_large wp-image-3242\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c201d elementor-widget elementor-widget-heading\" data-id=\"e7c201d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sunbatta brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28be806 elementor-widget elementor-widget-text-editor\" data-id=\"28be806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Badminton, as a sport, spread to Japan and quickly gained popularity after World War II. At that time, Mimoto Sunbatta was working on improving its badminton racket technology.<\/p>\n<p><span class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\">1957. In 2008, Yonex founder Minoru Yoneyama visited the Sunbatta family business to learn about the latest technology in badminton racket manufacturing. At the same time, Minoru Yoneyama was cooperating with Sunbatta as one of Sunbatta&#8217;s agents. Some time later, Sunbatta started an international business.<\/span><\/p>\n<p>In 1959, Mimoto died suddenly, the company was taken over by his son Mimoto Shima. With the death of Mimoto and the loss of technological leadership, the company&#8217;s production capacity declined and Sunbatta faced many management challenges.<\/p>\n<p><span class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\">In 1963-1978, Mimoto Shima decided to concentrate the company&#8217;s attention on improving the technology of the racket. He explored new high-tech possibilities and continued his research into improving badminton rackets. As a result of this development, Sunbatta launched the first synthetic fibre badminton racket.<\/span><\/p>\n<p><span class=\"tojvnm2t a6sixzi8 abs2jz4q a8s20v7p t1p8iaqh k5wvi7nf q3lfd5jv pk4s997a bipmatt0 cebpdrjk qowsmv63 owwhemhu dp1hu0rb dhp61c6y iyyx5f41\">In 2010, the Sunbatta brand was acquired by the Xiamen Xinlin Sporting Goods Company, with a greater focus on marketing the innovative Sunbatta brand overseas. Today, Sunbatta is a family-owned company with first-class badminton technology, an impressive 80-year history and a worldwide following.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c8683 elementor-widget elementor-widget-image\" data-id=\"f0c8683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"714\" height=\"902\" src=\"https:\/\/sulgpallitooted.ee\/wp-content\/uploads\/2021\/08\/217973747_531260054884482_425140081361258640_n.jpg\" class=\"attachment-large size-large wp-image-3223\" alt=\"\" srcset=\"https:\/\/sulgpallitooted.ee\/wp-content\/uploads\/2021\/08\/217973747_531260054884482_425140081361258640_n.jpg 714w, https:\/\/sulgpallitooted.ee\/wp-content\/uploads\/2021\/08\/217973747_531260054884482_425140081361258640_n-237x300.jpg 237w, https:\/\/sulgpallitooted.ee\/wp-content\/uploads\/2021\/08\/217973747_531260054884482_425140081361258640_n-600x758.jpg 600w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Sunbatta brand story Founder of Sunbatta Sunbatta is a Japanese family company founded by Mimoto in 1936. Mimoto brought the technology for manufacturing wooden badminton rackets from Europe to Japan and further developed it. From 195. Minoru Yoneyama, who later became the founder of the famous Yonex badminton brand, started working for Sunbatta. Mimoto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-10855","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sunbatta brand - Sulgpallivarustus<\/title>\n<meta name=\"description\" content=\"Sunbatta brand introduction and history. 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